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How to follow up on customer service
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For a first stem the sales people, I am "marketing manual" in the 12 mentioned that the change of long-term follow-up and follow-up is very important. In order to develop customers for orders received, it is necessary to follow-up to potential customers to a client. When a sales may have developed a certain number of customers, a problem often overlooked is that the customer has been the development of the follow-up. Some salespeople have a wrong understanding that has developed its own customers and has been in the business, does not need conducting follow-up, we should also follow up the matter after-sales departments, and their relationship or that customers do not re - Order no later than when the follow up also. As a matter of fact sales have been on the development of the follow-up, not timely and greatly affected the customer's loyalty, in the fierce competition in the constant development of customers has been the risk of losing customers, in this article, I We would like to speak to focus on how to improve the follow-up sales service.
Sales Practice has proved that a stable, the cost is to develop a new customer costs one-tenth of the energy inputs to be only one-tenth of the development of new customers, through follow-up service customers can not only stability, and also through Customers on the reputation of publicity and bring more new customers. This is more so many sales sales is, the more successful, the host. Is also the sales performance of the main reasons for the elderly has not improved. So how do follow-up service? »
First of all, to write sales and build customer log files. This I know there are many sales failed to do, many sales contact customers, visiting customers are very hard, that is not clearly understand the situation, nor make clear why customers buy their products » Many cases, Meng Blur胧in sales in a product, for the follow-up left a doubt. I generally require written sales in the sales of logs, they must write a clear day visit to the specific circumstances of customers, and the situation analysis. And all customers were assessed. Client files must be clearly written, the company name, the responsible person's name and position, telephone, fax, phone number, address, Web address, date of purchase, purchase volume, integrity, the use of customer purchases (for their own use or Other clients Daigou), to be able to write, the birthday of sales to give certain incentives. It would also be useful in a file attached to the customer's business license and permit legal code, of course, is a personal best understand the family situation. In short, the more clear understanding of the customer, a follow-up will be the place.
Secondly, the customer bought products in the week, a return visit. Actively help customers solve the problems in the letter of honour after-sales service commitment. Here want to emphasize is that companies have specialized service sector, sales of services to carry out the follow-up. For your next singles under emotional foundation.
Third, regular follow-up, contact feelings. Fengnianguojie, SMS greetings and best able to send New Year cards and postcards. Customers can be a small birthday gifts. Through these methods, not only strengthened the feeling of contact with customers, the most important thing is to let clients know that you are sincere interest in him, know you are a heavy feeling, to understand the feelings people.
Through the above three points, can increase customer loyalty, but also the main customers for you is to introduce more new customers. If you persevere you will find that many customers have become your friends. More than a friend, you just follow the road for sale! |
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